Introducing Arthur Lawrence 2.0

A glimpse
at our evolution

We have always embraced change, and exceptional. Take a look at what the transformation entails and what it means to us.

The Why
Behind Our Transformation

Undertaking Arthur Lawrence’s repositioning exercise is a thoughtful and conscious decision to ensure that important strategic changes taken place in the last decade are clearly translated into our brand and the way we talk about ourselves.

The new positioning is reflective of our multifaceted organization evolved over the years; conveys a unified look and strengthens our stance as an entity that lives and breathes exceptional work.

Our Purpose

Improving lives by creating exceptional value.

Soul of
Arthur Lawrence

Arthur Lawrence as a whole is a manifestation of these seven attributes that
shape our interactions with various audiences.

Our
New Wordmark

Subtle but sleek modifications that incorporate our new direction.

Old New

the
exceptional mark

The four bars coming together from each direction depict collaboration among various teams and entities at Arthur Lawrence.

ITC Avant Garde Gothic

Primary Font

Aa

AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTt
UuVvWwXxYyZz&$%!?
0123456789

Aa

AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTt
UuVvWwXxYyZz&$%!?
0123456789

Aa

AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTt
UuVvWwXxYyZz&$%!?
0123456789

Aa

AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTt
UuVvWwXxYyZz&$%!?
0123456789

Aa

AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTt
UuVvWwXxYyZz&$%!?
0123456789

The primary logotype uses a display font namely ITC Avant Garde Gothic. It is recommended to extend the logotype usage to a versatile, complementing secondary font family in brand collaterals; the secondary typeface is Century Gothic.

Brand
Collaterals

Here’s a look at how our new identity will look on our various digital and print brand collaterals.

One organization. One identity.